Strategic marketing is important for start-ups looking to acquire traction and drive growth. If you're a creator battling to stand out to your product or business, it's time to move your focus from product advancement to advertising approach. With the appropriate technique, you can efficiently reach and involve your target audience, ultimately driv
Marketing for the Modern B2B Buyer’s Journey - Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
The Buyer’s Journey and B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying